Every piece the studio has published on how it thinks. Distinct surfaces. One throughline. The reader who has considered all four is the reader we would like to meet.
§ 01 Published
Essay 01 · Canon
5 essays · 10 precepts · 8 aesthetic archetypes
The lineage we belong to. Werkbund, Vignelli, Bauhaus, and a swordsman who lived four centuries ago. Earth, Water, Fire, Wind, Void. The five rings of the practice, plus the Dokkōdō, ten precepts taped to the studio wall.
Read the canonEssay 02 · Manifesto
5 essays · ~1,400 words
On beauty. On code. On restraint. On speed. On the platform. Five short pieces that describe how this studio actually thinks before it ships. Read it twice. The second reading is the point.
Read the manifestoEssay 03 · Doctrine
12 doctrines · operational layer
Numbered, defendable, publicly held. We ship in ten days because the eleventh is theatre. We refuse two kinds of brief. We publish the numbers we hold ourselves to. We name the people, not the team. The platform is rented.
Read the doctrinesEssay 04 · R&D
5 surfaces · 4 briefs · 8 reading logs · 6 tools · 6 problems
Five surfaces (Meta Ray-Ban Display, Apple Vision Pro, Quest, Wear OS, voice-and-ambient AI). Four open briefs. A public reading log across spatial computing, AI agents and MCP, WhatsApp infrastructure, and cloud. Six internal tools running in production. Six open problems.
Read the lab§ 02 Forthcoming
Each title below is a piece we have committed to ship, with the quarter in which it will appear. We publish the commitment so we have to keep it.
2026 Q3
On the gram of weight.
Why every spatial-app pixel must justify the gram of the device it sits on.
2026 Q3
On the agentic web.
What MCP means for the kind of software a small studio can ship.
2026 Q4
On the operating system of small business.
Building for WhatsApp as if it were Linux for the under-banked half of the planet.
2026 Q4
On the second draft.
The discipline of refusing the first thing we made, even when it works.
§ Writing · closing
The four essays describe the room a buyer is walking into more honestly than any landing copy could. If after reading you still want to be inside, the conversation starts at /contact.
